How do I Implement AusGOAL?

Every organisation implements AusGOAL differently.  It will depend on the organisations nature and quantity of information, and equally on the nature and structure of the organisation and external influences (legislation, policy) that affect it.  The following is a guide and represents the kind of things that organisations need to think about to implement AusGOAL successfully. 

 Organisations Generally

  • Implementation doesn’t have to be expensive or difficult.  Consider the licensing process across classes of information your organisation holds, rather than individual reports or datasets.  Start with the “low hanging fruit” – material that doesn’t contain private or confidential information, or material from external contractors.  If appropriate, apply the Creative Commons logos to corporate stationary. eg.  media releases, report templates etc.  Publication of this material generally lends itself to the application of the CC BY licence.
  • Review your organisations IP policy and information/data procurement and licensing arrangements, to ensure material can be reused by the community
  • Information custodians should determine an appropriate licence before the material goes to a publication area.  It is generally not a web or publications teams role to examine which licence would be appropriate to material being published
  • Consider whether and why your organisation really needs to apply a more restrictive licence than CC BY.  Are these reasons legitimate?  The Creative Commons 'non-commerical' licences should only be applied in the most exceptional of circumstances
  • Ensure your organisation is using, and publishing in open formats
  • Monitor and recognise good practices that align with AusGOAL that already exist in the organisation 
  • Utilise and participate in the AusGOAL Programme – use the website, online tools and offline tools - MS Office Plug-in (coming soon), participate in practitioner groups, refer queries that are not answered on the website to the National Programme Director
  • Support implementations elsewhere by acting cross-jurisdictionally and inter-departmentally. Incorporate AusGOAL into inter-departmental projects.   The benefit of AusGOAL lies in widespread cross-jurisdictional cooperation
  • Ensure the copyright statement on your website is consistent with its content.  An ‘all rights reserved’ copyright statement would be inconsistent with CC BY licensed content.
  • Use blogs and other social media and RSS to publicise your organisations information and its availability for reuse by the community.  Inform trade and other associations whom are interested in your organisations information

Senior Executives

Like any organisational change, implementing AusGOAL properly requires more than executive endorsement.  Organisational culture, communication and legal issues will impede the pace of implementation if executives do not visibly and actively encourage and support it.  In addition, external factors, such as information law and policy reform may also necessitate executive interest.  Senior executives should:

  • Appoint an executive with the authority and responsibility to make organisational changes to implement AusGOAL
  • Notify the organisation of the executives’ role and outline ‘why’ and ‘how’ AusGOAL is being implemented. 
  • Set implementation targets and incorporate implementation into organisational reporting.
  • Divide implementation activities across the organisation.
  • Address communication, cultural and legal issues within the organisation as early as possible, this may include amendment or creation of key organisational management documents that incorporate AusGOAL eg. IP, procurement, information management policies
  • Consider whether an implementation team is necessary.  For example, this may include heads organisational divisions, as implementation impacts on the whole information lifecycle - procurement, custodianship and publishing, as well as compliance with information laws, which may require legal support.
  • Implement AusGOAL in the context of your jurisdictional or sectoral policies (eg. open information principles, right to information policy, whole of government IP policy)


  • Review the copyright in the projects/work you are managing.  If the copyright belongs to your organisation, and there are no privacy concerns, you can probably apply CC BY
  • If you are using external material, where are your licence agreements?  What do they say?  What can you do with that material?  If there are restrictions, consider negotiating a better licence, consistent with CC BY.
  • Raise AUSGOAL with project participants / stakeholders / legal early
  • Ensure your contractors assign, or licence their material to your organisation under CC BY
  • Don’t second guess the level of interest or limitations of your data, presume its valuable and of interest to everyone.


  • If your organisation has a legal department, engage them early in the implementation
  • Identify for them the outcomes you need to achieve and why they are important to the organisation
  • Ask lawyers to provide advice that identifies practical solutions that enable the implementation of AusGOAL
  • Ensure procurement contracts enable broad internal and external re-use of your organisations information
  • Ensure that employees copyright and moral rights are managed at induction
  • Invite lawyers to discuss concerns they have with AusGOAL with the National Programme Director
  • Manage the business outcomes sought through AusGOAL with the law, rather than one at the behest of the other

 Communications and External Relations Managers

  • Examine, and if necessary amend your external communications policies so that they align with AusGOAL. 
  • If you publish data, is it in an open format, and are you moving to implement the AusGOAL qualities of Open Data.
  • Publish in formats that facilitate easy reuse of your material.  Glossy PDF’s look good but don’t easily enable re-use.  Always offer an ‘open’ format alternative.
  • Incorporate CC licences into organisational templates 
  • Your organisations website:
    • Make sure the CC licensed content is discoverable and mark up website wrapper pages with licence code (RDFa) as appropriate.  
    • The CC licence logo should be prominent and be associated with your organisations requested attribution. 
    • Publish RSS feeds (in ATOM format) to inform the community about your information and when its updated.  You should include details of the appropriate licence for the information in the RSS feed.
    • Publish Raw Data where possible
    • Make sure copyright statements on websites, policy documents and agreements are consistent with licences in the AUSGOAL suite.

If you have implemented, or are implementing AusGOAL and you think we have left something out, let us know.